Case study | Marketing strategy: Lactomarine. New product online launch
Project: Lactomarine, natural nutritional supplements.
Initially, it was sold to the audience of age 50+ by such channels as TV and outdoor advertising and telemarketing.
Task: To expand the audience of the product, launch the product online, in 6 months to achieve self-sufficiency (ROMI) for the online product.
Team:
Project manager
Web designer
Web developers (front and back end)
Marketing team:
Strategist and Media buyer
PPC manager
SMM manager
Copywriting
Web analyst
Workflow:
Digital marketing agency developed several landing pages for different areas of treatment. Advertising campaigns started.. Main goals: brand awareness (increase traffic from organic search expected), lead generation, transactions.
Tools and channels:
Media advertising (GDN, Admixer, Kadam, Teasernet)
Copywriting (Writing and posting articles)
SEO (resolving on-page issues, link building)
PPC (Google Adwords, Yandex Direct, My Goal)
SMM (Facebook)
CPA (monsterleads, kma.biz, work with webmasters).
For the period September 2014 — January 2015, landing pages were developed and launched. Gradually launched tools to attract traffic.
Result: for 3 months of the campaign the project began to cover marketing costs.
Since February 2015 launched partner networks (CPA traffic), started to work on advertising campaigns optimization. Thanks to the landing pages with several directions it was possible not only to separate the audience but also to achieve low rates. Several A / B tests were launched.
The project was conducted by the team for 2 years, after which it was transferred to the client’s staff.
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